Running an online business in 2025 is more exciting and competitive than ever, especially in the Philippines and Asia where e-commerce continues to grow fast. Whether you’re a small shop owner, a freelancer, or managing a full online store, the right digital tools can help you save time, improve results, and grow your brand. Here’s a list of must-have digital marketing tools every online seller should consider using this year.
1. Social Media Management Tools
Why it matters: Most Filipinos and other Asians spend hours daily on Facebook, Instagram, and TikTok. Managing these platforms can be overwhelming without the right tools.
Top Picks:
- Meta Business Suite (Free)
- Manage Facebook and Instagram posts, messages, and ads in one place. Great for beginners.
- Cost: Free
- Later
- A drag-and-drop social media scheduler that works for Instagram, TikTok, and Facebook.
- Cost: Free plan available; Paid plans start at USD 18/month (around PHP 1,000)
- Buffer
- Simple scheduling tool with analytics and collaboration features.
- Cost: Starts at USD 6/month (around PHP 350)
Local Tip: Focus more on Facebook and TikTok—they’re the most popular platforms in the Philippines.
2. Email Marketing Tools
Why it matters: Email still works! It’s one of the best ways to reach returning customers and increase sales.
Top Picks:
- MailerLite
- Easy to use for beginners and includes automation tools.
- Cost: Free for up to 1,000 subscribers; Paid plans start at USD 10/month (around PHP 580)
- Klaviyo
- Best for e-commerce brands with Shopify integration.
- Cost: Free up to 500 contacts; Paid plans start at USD 20/month (around PHP 1,160)
Local Tip: Use Tagalog or a mix of Taglish in your email content to connect better with Filipino readers.
3. Graphic Design Tools
Why it matters: Beautiful posts and ads catch attention. With so much competition, you need great visuals.
Top Picks:
- Canva
- Very popular among Filipino entrepreneurs. Easy drag-and-drop interface.
- Cost: Free basic plan; Pro plan at PHP 399/month or around USD 7
- VistaCreate (Formerly Crello)
- Similar to Canva with a wide library of templates.
- Cost: Free basic plan; Pro starts at USD 10/month (around PHP 580)
Local Tip: Canva offers free training for Filipinos. Join webinars or Facebook groups to learn faster.
4. E-commerce Platform Tools
Why it matters: Your online store needs to be fast, secure, and easy to manage.
Top Picks:
- Shopify
- Popular choice for online sellers across Asia. Easy setup, lots of features.
- Cost: Starts at USD 39/month (around PHP 2,300)
- Woocommerce (for WordPress)
- Best for sellers with an existing WordPress website.
- Cost: Free plugin, but you’ll pay for hosting and other add-ons (around PHP 1,000/month average)
- Shopee & Lazada Seller Center
- Perfect for beginners. Already have a strong customer base in the Philippines.
- Cost: Free to sign up, but they take commissions per sale.
Local Tip: If you’re just starting, join Shopee or Lazada first. Once you grow, open a Shopify or WordPress store for more control.
5. Search Engine Optimization (SEO) Tools
Why it matters: More people are searching Google before buying. Ranking higher means more traffic and sales.
Top Picks:
- Ubersuggest
- Affordable and user-friendly. Great for finding keywords in the Philippines.
- Cost: Free basic plan; Lifetime access at around USD 120 (PHP 7,000)
- SurferSEO
- Great for content optimization and keyword strategy.
- Cost: Starts at USD 19/month (PHP 1,100)
- Google Search Console (Free)
- Helps you monitor website performance in Google Search.
Local Tip: Focus on long-tail keywords like “affordable soy candles PH” or “best skin care brand in Manila.”
6. Analytics Tools
Why it matters: You can’t improve what you don’t measure. These tools tell you what works and what doesn’t.
Top Picks:
- Google Analytics 4 (Free)
- Track website visitors, conversion rates, and more.
- Hotjar
- Heatmap tool to see how users behave on your site.
- Cost: Free basic plan; Paid plans start at USD 39/month (PHP 2,300)
Local Tip: Set up Google Analytics early—even if you’re still building your store.
7. Customer Relationship Tools
Why it matters: Strong relationships turn one-time buyers into loyal customers.
Top Picks:
- ManyChat
- Create chatbots for Facebook Messenger. Automate responses and promotions.
- Cost: Free basic plan; Pro starts at USD 15/month (PHP 870)
- Zendesk
- Good for handling customer service across multiple channels.
- Cost: Starts at USD 19/month (PHP 1,100)
Local Tip: Use Messenger more—it’s still the #1 way most Filipinos message businesses.
Final Thoughts
No matter where you are in your online selling journey, these tools can give you a strong edge in 2025. Whether it’s building beautiful posts with Canva, sending emails via MailerLite, or understanding customers through Google Analytics, there’s something here for every Filipino or Asian seller.
Pro Tip: Always test free versions first. Many tools offer free trials or starter plans that are enough to get going.
Want to stay updated? Bookmark this guide or subscribe to our website for more digital marketing tips, reviews, and how-tos that are perfect for Pinoy and Asian sellers.
Happy selling!